Kohl’s shares fall a second straight session on Tuesday, a “faster change” seen as crucial by the company’s CEO

According to a March 21st statement by Kevin Mansell, Kohl’s Chief Executive Officer, the operator of department stores has to “change faster”, so that it could respond to tough competition from both on-line and traditional retailers.

Kohl’s shares closed lower for a second straight trading session on Tuesday. The stock went down 2.39% ($0.92) to $37.64, after touching an intraday low at $36.66, or a price level not seen since August 3rd 2016 ($35.67). In the week ended on March 19th the shares of the department store operator added 0.07% to their market value compared to a week ago, which marked the first gain in the past three weeks, but yet, the smallest one since the week ended on January 24th 2016. The stock has extended its slump to 11.68% so far during the current month, following a 7.00% surge in February. The latter has been the first monthly gain since November 2016. For the entire past year, Kohl’s shares gained 3.67%.

“We arent as agile as we need to be in order to be a better competitor”, Kevin Mansell said in a speech at the Shoptalk retail conference, cited by Reuters. “Having a bigger physical presence is a much better strategy than having less”, he noted.

Kohls registered a drop in sales during the holiday quarter for a fourth consecutive quarterly period, as the operator was impacted by a stable growth in on-line shopping activity as well as by a greater popularity of off-price retail chains such as T.J. Maxx and Marshalls, managed by TJX Companies Inc.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, todays levels of importance for the Kohl’s stock are presented as follows:

R1 – $37.83
R2 – $38.01
R3 (Range Resistance – Sell) – $38.20
R4 (Long Breakout) – $38.76
R5 (Breakout Target 1) – $39.41
R6 (Breakout Target 2) – $39.72

S1 – $37.45
S2 – $37.27
S3 (Range Support – Buy) – $37.08
S4 (Short Breakout) – $36.52
S5 (Breakout Target 1) – $35.87
S6 (Breakout Target 2) – $35.56

By using the traditional method of calculation, the weekly levels of importance for Kohl’s Corporation (KSS) are presented as follows:

Central Pivot Point – $40.15
R1 – $41.41
R2 – $42.34
R3 – $43.60
R4 – $44.87

S1 – $39.22
S2 – $37.96
S3 – $37.03
S4 – $36.11